News

The thought-starters on the editorial calendar for this month’s column were “Start-up Nation,” “Self-Starter,” “What does it take to really start a business?; What must be in place legally?;” and “Succeeding Against all Odds.” This gave rise to a variety of thoughts, including the evolution and revolution of start-ups over the past 30 years.  Computing and connectivity have played major roles in this. Digital rethinking and recasting, the once creeping and then supersonic speeding of technology into so many aspects of business and life, has prompted new business ideas, seemingly more each year.

Although today’s tight economy makes it harder to outsource PR, entrepreneurs of all sizes and stripes will still need to launch their own outreach.  People who are not experienced in marketing spend too much time on one facet of PR. They think they only have to do one thing well to break through the clutter. It is a colossal blunder to focus on one area and neglect the other things that you need to do.