Benjamin Franklin

The True Brand of the People—Benjamin Franklin

Patricia Vaccarino

August 11, 2025

Ben Franklin’s colorful life, his legacy, his brand is on our money: the quarter and the hundred dollar bill. His name is on warships. He is the namesake for many towns, counties, educational institutions, and companies. All of these things were done in his name, not by him, but for him, because he stood for honor, integrity, loyalty, dignity, and fairness. More than two centuries after his death, his brand has endured and he has achieved the status of a cultural icon.

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World Views

UNITE OR DIE: Global Governance and a New Social Contract For Our Endangered Species

Peter Corning

May 05, 2024

“Unite or die.” These fateful words were penned by Benjamin Franklin in 1774 when the American colonies were close to a Declaration of Independence from the British Crown.

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World Views

Superorganism: Unite or Die

Peter Corning

November 02, 2023

Unite or Die is Chapter Four in Dr. Peter Corning's ground breaking work: Superorganism. Superorganism is a cautionary tale of the ancient human societies that have vanished – many of them as victims of ecological disasters. To purchase Superorganism in its entirety, go to the local bookstore nearest you, or online via Cambridge University Press or Amazon.

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World Views

Evolution and Ethics: It’s Not an Oxymoron

Peter Corning

March 13, 2020

The evidence suggests that cooperation was the “master architect” of evolutionary complexity, especially in humankind. That’s why ethics is so important. The selfish gene model of evolution is a one-sided caricature. Darwin himself understood the important role of ethics in human evolution. The ethical implications of a fundamentally cooperative model of human evolution are obvious. Effective social cooperation depends on having a harmonious social relationship.