Articles on PR for People

The True Brand of the People—Benjamin Franklin

Ben Franklin’s colorful life, his legacy, his brand is on our money: the quarter and the hundred dollar bill. His name is on warships. He is the namesake for many towns, counties, educational institutions, and companies. All of these things were done in his name, not by him, but for him, because he stood for honor, integrity, loyalty, dignity, and fairness. More than two centuries after his death, his brand has endured and he has achieved the status of a cultural icon.


Everything Is For Sale

Both houses of Congress are comprised of anxious Republican majorities who fear the President’s ability to dislodge them from their elected seats if they do not toe the party line. In fact, there have been no laws passed by Congress and no vetoes of Congressional bills because the President is ruling by executive order – hundreds of them, to date. 


Entrepreneur Spotlight on Tess Padmore

Tess Padmore didn’t plan on becoming an inventor—but like many entrepreneurs, her journey began with a moment of exclusion. After surviving a brain aneurysm, Tess took up swimming as part of her recovery. The movement helped her body heal—but returning to the pool also surfaced a deeper problem. When her swim cap stopped fitting her textured hair, she went looking for alternatives and quickly realized there were none.

 

 


Dave's Killer Brand

If you want to get great press, you need to tell a great story. Sometimes it can be a challenge to come up with a good story that is in total alignment with your business or your persona. Every so often, along comes a killer brand that achieves success, great revenue and long-lasting fame because its story is the perfect fit with its fundamental  business.  


Book Review: Amsterdam by Ian McEwan

There is a lot going on in Amsterdam that has little to do with either the Dutch city or the death of Molly Lane. Ian McEwan deftly weaves multiple leitmotifs that are subtle and breathtaking. Aside from being a brilliant writer, Ian McEwan is downright clever. Amsterdam is well worth the read and deserving of the 1998 Booker Prize.


Do You Think You’re Sexy?

Romantic love is one of the most powerful of all human experiences, and there is a lot to be said for perfecting the practice of romancing your audience.  If you want to be attractive to your audience, here is some advice for you to think about.


How To Get Picked Up By Top-Tier Media

Even though the media has become highly fragmented, there is no greater credibility for your and your small business than getting authentic news coverage.  There is more media than ever and these media outlets range from the equivalent of 3-pound dumbbells to the bench press. To get a larger audience, you want to shoot for top-tier press.  Let’s take three  heavyweight contenders—The New York Times, The Washington Post, and The Wall Street Journal. How do you get in?


A Rational View of Capitalism vs Socialism in America & History

President Donald Trump declared that America will never be socialist. He’s beating up a strawman, since there has never been a fully socialist country. That’s because, throughout history, every country, whether it considers itself socialist or capitalist, engages in capitalism to some degree, which is essentially the existence of a marketplace, where goods, services, information, and labor are exchanged. 


Working a Room

Whether you are in business or pursuing artistic goals, there are plenty of opportunities to meet face-to-face. Networking opportunities abound. In meeting venues of any size, keep in mind the best practices that will help you succeed.


Artist Lawrence Berzon: The Myth of Performance

Artist Lawrence Berzon remembers visiting the American Museum of Natural History as a child and being inspired by the art in the dioramas. They were mostly animals, insects, crustaceans, cavemen, and they were very real. He studied these dioramas in a way that had profound and lasting impact on his work. Today his work lives where art, literature and mythology converge. For a different twist on fashion, Barbara Lloyd McMichael writes about Devin Dondero, who immerses himself in the cultural beauty of the kimono. Long intrigued by the birthplace and cultural background of his paternal grandmother, Dondero has immersed himself in learning everything he can about the nuance and style of a Japanese fashion tradition that stretches back over a thousand years. Remember Journalist Bill Moyers? Bill Moyers  once set the standard for integrity in the media. His recent passing marks the end of an era. See Robin Lindley’s past interview of Bill Moyers that covers the fragility of our American Democracy. For summer reading, our top pick is new release “Love & Murder” by Katie Christine Bishop, which takes readers on a delicious romp with two house cats who have gone rogue.–Patricia Vaccarino