Ben Franklin’s colorful life, his legacy, his brand is on our money: the quarter and the hundred dollar bill. His name is on warships. He is the namesake for many towns, counties, educational institutions, and companies. All of these things were done in his name, not by him, but for him, because he stood for honor, integrity, loyalty, dignity, and fairness. More than two centuries after his death, his brand has endured and he has achieved the status of a cultural icon.