Articles on PR for People

There is a lot going on in Amsterdam that has little to do with either the Dutch city or the death of Molly Lane. Ian McEwan deftly weaves multiple leitmotifs that are subtle and breathtaking. Aside from being a brilliant writer, Ian McEwan is downright clever. Amsterdam is well worth the read and deserving of the 1998 Booker Prize.

Even though the media has become highly fragmented, there is no greater credibility for your and your small business than getting authentic news coverage.  There is more media than ever and these media outlets range from the equivalent of 3-pound dumbbells to the bench press. To get a larger audience, you want to shoot for top-tier press.  Let’s take three  heavyweight contenders—The New York Times, The Washington Post, and The Wall Street Journal. How do you get in?

Millennial couple Anna and Tom are two halves of the same dull leaf, vaguely similar, almost mirror images of one another, too afraid to be unlike one another. The author states, “Anna and Tom weren’t free to be themselves or rather free to reinvent themselves.” Together they amble through glossy high-tech design careers, while living the good life in trendy Berlin. They vacation in hotspots, do stints in Portugal and Sicily, always suffering from existential pain and the petty inconveniences of modern life. Yet the pics they posted on Facebook show an alternate reality—they weren’t really miserable; they were smiling and having a good time!

Enduring Love falls as flat as the hot-air balloon that kills the heroic family doctor John Logan in a freak accident. Logan’s death triggers a maddeningly artificial construct that masquerades as a plausible story. But because the story is told within the highbrow medium of “Literary Fiction,” anything is possible.